In the movie Heartbreak Ridge, Clint Eastwood as Gunny Highway says, “You’re Marines now. You adapt. You overcome. You improvise.” (The Marines use this slogan today, as well.)
When the COVID-19 pandemic began last February, E-18 Media worked with several IAFF divisions and departments quickly to inform and educate IAFF members and the public. Social media videos promoted the role of IAFF members in responding to the COVID-19 virus. E-18 staff adapted to remote work and scheduling, while producing virtual episodes of Kitchen Table and helping the IAFF Communications group launch a new podcast. Staff shot a series of training videos on infectious disease SOPs and overcame challenges to produce media within the constraints of new content delivery networks, such as ZOOM, and using non-traditional broadcast connectivity to get the IAFF message out. E-18 Media continues to improvise preparing virtual events, such as the IAFF 2020 Fallen Fire Fighter Memorial Remembrance and the IAFF Emergency 2021 Convention.